Search Engine Optimization (SEO)

SEO involves optimizing a website to rank higher in search engine results (Google, Bing, etc.) to increase organic (unpaid) traffic.

On-Page SEO: Optimizing content, meta tags, and keywords. Off-Page SEO: Building backlinks and social signals. Technical SEO: Improving website speed, mobile-friendliness, and site structure.

Content Marketing

Creating and distributing valuable content to attract and engage a target audience.

Blog Posts & Articles – Informative content to drive traffic.
Videos & Podcasts – Engaging formats for storytelling. Infographics – Visually appealing content for quick information sharing.

Social Media Marketing (SMM)

Promoting brands on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Organic Social Media: Free posts and engagement with followers.
Paid Social Media: Sponsored ads to reach a wider audience. Influencer Marketing: Partnering with influencers to promote products.

Pay-Per-Click Advertising (PPC)

PPC is a paid digital marketing strategy where businesses pay for each click on their ad.

Google Ads: Displayed on search results and websites.
Facebook & Instagram Ads: Targeted social media advertisements.
YouTube Ads: Video-based promotions.

Email Marketing

Sending personalized emails to leads and customers to nurture relationships and encourage conversions.

Newsletters: Regular updates and content. Promotional Emails: Special offers, discounts, and new products.
Automated Email Sequences: Follow-up emails for engagement.

Affiliate Marketing

Businesses pay affiliates (partners) to promote their products in exchange for a commission on sales.

Examples: Amazon Associates, ClickBank, and referral programs.